Wow. I was responding to an evite today and got a pop-up ad that linked to this site...
http://www.whiteliewines.com/whitelie/home.jsp
Am I the only wine-drinking, dessert-eating, professional woman who is totally outraged by this concept?
I’m not going to rant. I’m just not going to. But I really want to, and the more I look through this web site, the more I want to say, “Oh, please… could someone just gag me with a Raspberry Merlot?”
If you’ve really got a strong stomach, try clicking on “read our story” link under Created For Women, By Women: And That’s No Lie!
Want to know something really scandalous?? I mean really… Its naughty. Very naughty? Are you sure??? Okay…
Sometimes, when I’m feeling really lonely and missing my man, I turn down the lights, light some candles, turn on some soft music, slip into my robe… and just give myself the most amazing mud mask facial EVER!! And I might even have a chocolate cookie afterward!! Tee hee!! It’s TRUE you guys!!! I do it! I’m such a sinner… but I’ll never tell… its my special secret. Ohmygawd… I’m like so embarrassed!!!
Once again, can I get a “Gag me with an Arbor Mist!” from my people out there???
Like I said, I’m trying not to rant, but I have to close by adding my last thought: Have you ever watched MTV, or been to some youth-oriented retail place and seen products that are marketed toward young people in a really ineffective way, that is clearly some corporate schmo’s (highly inaccurate) “vision” of what America’s Youth wants? Yeah, me too.
I think this White Lie’s Chardonnay add campaign is some 20-something, new-grad-chick-with-a-marketing-degree’s vision of what “ you know, like OLDER women” want in their life. So to her I say this:
Katherine,* (wow- that sounds so old and grown-up, I’m still used to calling you Katie!!) what you don’t understand is that women, after they leave the hallowed walls of the Kappa Beta Pi house on Greek row,** don’t give a rat’s ass if people know they listen to boy-bands, drink wine to the point of drunkenness if they so desire, watch reality-TV, or even God forbid… eat dessert. So stop marketing to us as if we are a bunch of low-self-esteemed, desperate-to-fit-in wannabes okay? Christ.
* Okay, it could be Ashleigh, Christy, Heather, Rebecca (Becky), Jenni- you get my point…
**I was in a sorority and loved every minute of it, so I’m allowed to make fun.
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4 comments:
fruity, crisp, low-cal, low-carb, less alcohol for today's working woman? LOVELY!...I was too curious not to click on the link and read about the sordid tales of their "naughty" alter-egos. Particularly how the one woman was chosen to represent the company because "she encapsulates the true spirit of the wine" --- oh oh, how exciting! Interestingly, I click upon the said woman's website, where I could read chapters from her books (I'll let the cover photo of two womens' entangled legs for later discussion...) It's quite saucy writing, about a girl who is described as having a "perfect" body with "D-cup tits" and an insatiable thirst for libations.
Why don't these women just let their hair down? What are they hiding from? I can see it now: After a power hour of cheap red wine, getting sloshed in front of their children, making out with their girlfriends' husbands, and, while holding back their tattered hair and wiping away runny mascara, they vomit all over the bath tub, before wrapping themselves in the shower curtain for the evening...
Ahhh...I know THAT takes me back...boy howdy...
Lest these ladies (with their lesser alcholic beverages) forget: "Reality is an illusion that occurs due to lack of alcohol." and, in the fashion of the author of that very quote, I too shall sign:
-ANON
yea lotsa women r lame, but u r cool enuf to not have to try to fit in. consider that a compliment. keep it real girl...
Witty post! Way to go!
oh my, but hang on the real issue here is...RASBERRY merlot???? Oh jeezzzcheses.
I suppose remotely understanding the process of how wine is made and grape selection would be...no, nevermind, I'm getting too 'bookish' now. Gotta go back to my perfect body, D cup tits and thirst for libations...they're talking about MOI!
What a rad idea. Next will be low carb beer that comes in squeeze bottles for the athletes that can't wait until after they finish rollerblading on their lunch hour and really need 12 ounces of courage to talk to that hot co-worker.
We actually had cranberry and rasberry wine at the wine tasting we went to on Wednesday (real wine, not some arbor mist/boones/mad dog 20/20 knockoff). And this was no "guilty pleasure". It was more of "guilty of not forfeiting the rest of our free tastes and trying all the flavors til our punch card ran out". On top of that, the couple pouring the wine spilled rasberry wine all over abby's jeans. We got into a fun conversation about Gina and two of the pictures from Katie's wedding that had Gina holding wine and looking down at her dress like she had just "spilled wine all over me..."
ha ha, you will never live that down. in fact, im going to my blog right now to edit the "Coug'n it" post to include these pics.
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